Yetigel

Rebranding exercice

Date : 2022
Content : Logo, mascot, posters, stickers...

Designed during my internship at Petitmoulin Studio

For this creative exercise, my mission was to choose a brand with an aging image to recreate a contemporary identity.
For this, I chose the French popsicle brand Yetigel. I first started by doing a marketing study to analyze the brand's context as well as possible, taking into account its pillars and values in order to make it evolve and create an identity corresponding to the brand.  
I started by redesigning the brand's iconic mascot and redesigning all the visual elements to match the brand's new values: fun, happy and refreshing